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Managing your reputation online responding to criticism
Youve probably heard how a Greenpeace attack on Nestle’s business ethics resulted in a social media encounter that damaged Nestles reputation worldwide. Or, more recently, how BP has been facing...
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5 examples where social media jeopardised online reputation
According to Warren Buffet “it takes 20 years to build a reputation and five minutes to ruin it”. With the rise of social media it feels like it can take less than five minutes to potentially damage...
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When social media impacts search 3 areas to think about
Today I attended an event hosted by WOMMA UK which covered the ways that word of mouth is impacting search and looked at how search and social media are overlapping more and more. Search and social are...
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How do you know if youre facing a social media crisis?
speed (Photo credit: alwarrete) Most brands, thankfully, will not have a horsemeat or a Deepwater Horizon moment. But any brand could experience some form of social media crisis or backlash, and many...
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